As difficult as it seems starting with zero subscribers, building a responsive email list is just a matter of time and effort. Believe it or not, even worldwide presented businesses start with this number of subscribers, so don’t feel bad about your web presence. Just take action.
Take the following steps:
1. Define your objective
To build a responsive email list, you have to earn the potential subscriber’s attention. Make sure you’re not just going to entice subscribers for the sake of having a lot of subscribers. What’s the objective of your newsletter? If you want to inform, remember to provide useful content in every email.
2. Provide easy opt-in forms
If you want people to sign up for your newsletter, make it easy to subscribe. Place a simple sign-up form in a prominent location to ensure it is visible. Experts suggest the top of the right sidebar on your home page because this location works best.
3. Entice subscribers
Encourage your potential subscribers to get to know you better. Think of giveaways to offer in exchange for their email address, write a relevant post on your blog and link it to your home page. Come up with a welcoming message that asks subscribers to answer a question, give their opinion, or share a post on Facebook to start a relationship.
4. Respect the subscriber
Avoid subscribing visitors automatically as it may damage your reputation. It’s much better to encourage people to opt in than force them to opt out. Remember to provide simple opt-out options at the end of every newsletter for emails not to end up in the spam folder.
5. Be consistent
Deliver only valuable content to prove you deserve their attention. If you promise to send newsletters once a week, do it. Include irrelevant information, send too often or once in a blue moon, and you may lose your subscribers.
6. Integrate social
Make sure the information in your newsletter is easy and quick to share on social networks. Offer incentives and gifts for sharing your news to draw a larger number of followers.
7. Know your sender reputation
Even if you do everything right, you may still have your emails marked as spam when subscribers want to opt out. Track the number of complaints your emails generate and try to identify people who want to unsubscribe to remove them from your email list.
Use these helpful tips to increase the number of your newsletter subscribers
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